Apple announced a new app tracking transparency feature Thursday that will allow users to stop allowing iPhone apps like Facebook from tracking all their online activity on other apps and websites.
At some point “in early spring,” hundreds of millions of Apple users who use products will be able to use the new feature to require apps to request permission from them before tracking their online behavior. There will be two options to choose from: “Ask App not to Track” or “Allow.” Currently, users have to go through multiple, at times confusing, steps in order to request not to be tracked by certain apps on their phone.
“Privacy means peace of mind, it means security, and it means you are in the driver’s seat when it comes to your own data,” Craig Federighi, Apple’s senior vice president of software engineering, said in a press release Thursday.
Under their device settings, Apple users will soon also see which of their apps have requested permission to track and then make changes as they see fit.
The new feature is already facing pushback from Facebook.
“Apple may say they’re doing this to help people, but the moves clearly track with their competitive interests,” Facebook CEO Mark Zuckerberg said on a quarterly earnings call Wednesday.
The Facebook boss went on to label Apple as “one of [Facebook’s] biggest competitors” because Apple’s new feature has been created by an “incentive to interfere” with Facebook’s business model and pressure users to use Apple’s own apps instead.
Source: Washington Examiner | By: Nihal Krishan| January 28, 2021 | https://www.washingtonexaminer.com/news/apple-app-tracking-transparency-conflict-facebook?utm_source=msn&utm_medium=referral&utm_campaign=msn_feed
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